The popular conception of a missionary as a pale-skinned, pith-helmeted traveler in a distant, "primitive" land is amazingly hard to dislodge. Ram Gidoomal fits none of these stereotypes. But he is certainly on a mission, if not many missions at once. Having arrived in London as a refugee from India by way of Africa, Gidoomal chose Imperial College for his undergraduate degree, because it was a short bus ride from his family's shop. Today, after building several successful businesses and running twice for Mayor of London, he has built a reputation as a tireless social entrepreneur whose activism encompasses race relations, financial opportunity, and environmental sustainability in Britain and South Asia, as well as Christian ministry among the South Asian diaspora.